Pam Horne serves as Vice Provost for Enrollment Management at Purdue University, managing strategy and operations for admissions, financial aid, early college outreach, the registrar’s office, and enrollment analysis and reporting. With more than 40 years in higher education, her career has encompassed positions at Michigan State University, the University of Michigan, Eastern Michigan University and the University of Kansas. A former president of the Association of Chief Admission Officers of Public Universities, Horne also served as a Trustee for the College Board and continues to serve on a number of College Board committees. She has also served on committees of the National Association for College Admission Counseling (NACAC) and the American Association of Collegiate Registrars and Admission Officers. For many years she has facilitated NACAC’s two-day pre-conference workshop for Chief Enrollment Officers, and presents frequently at state, regional, and national meetings on such topics as the gap between college aspiration and preparation, the future of enrollment management, effective use of business intelligence and technology in enrollment management, the parent role in the college admissions process, college admissions and the media, and the impact of changing demographics on higher education.